Sex And the City Title Sequence Analysis.

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Sex and the city is the typical romantic comedy. The film is targeted at 15 year old's and older. It is directed and written by Michael Patrick King and produced by Richard Brener.The title sequence had a lot of expectations to live up to as there had already been several series out and is a very popular show, so I am going to analyse the sequence to see how it has been portrayed.

The sequence begins with sound. A hip hop beat is used and gets you in the mood for glam when the saxophone piece is played on top of the beat. The song is called 'Labels or Love' and is by Fergie who as well as the Sex and the city girls is a famous women who other women aspire to. Whilst the sequence is playing, the main character does the voice over and tells us the background story and introduces each character. This is the hermeneutic code and is where we are kept in suspense as to what will happen in the film when we are introduced. She tells us that the reason everyone goes to New York is to look for labels or love, so here we see a relation with the song choice. Also, the dream of going to New York to shop is a dream that is dominently linked to women.

The cinematography and editing used is very professional looking but that is what you would expect with a massive film. There are lots of zooms and reverse zooms of New York and it's skyline as well as plenty of establishing shots and Ariel shots, not one of these are the same which keeps you watching. Also there are many different angles used and are also slightly different which make it appealing to the eye. Black curved borders are used in the corners for the cast and crews name, it looks very glam and stylish, similar to the outfits we see the characters in.

This sequence is full of mise en scene, this is the life every girl wants. The film is based in Manhattan, one of New York's richest places. All the clothes worn by the characters are designer and to die for, this is the look that women aspire to and the film is a big influence to the way some women live there life. It really wouldn't matter what the cast were wearing, people would still be inspired by their quality of life and how they are lucky to be four best friends that are really close. Also the friendship and the labels and love quote are things all women can relate to.

Lots of transitions are used when flicking between the different shot, this keeps it fresh looking and not repetitive. Plenty of wipes and fade ins are used but also screen splits when multiple characters are being described. The black curved lines are cold and easy on the eye which makes the sequence enjoyable to watch. Also the bright diamond pink theme which is used for the title contrasts and sparkles well against the plain black background. This feminine theme runs throughout the title sequence and the film and helps reflect the wide target audience.